Hi there! My name’s Brandon, and I’ve been a vegan for about 4 years now. 

That seems like a long time, but honestly - I’ve never felt healthier or happier. I discovered the vegan lifestyle while I was studying Sports Nutrition at university, and went from learning how it affects the body and mind to incorporating veganism into my own lifestyle.

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I’m super passionate about helping the environment through the food we eat. It’s such a fundamental part of who we are: every day we put fuel into our bodies, but how often do we actually think about where it came from? Like you, I once found that thought pretty overwhelming. But now, I’ve discovered that eating responsibly doesn’t have to be overwhelming, bland or restrictive. And there’s plenty of room for mindless junk food - in moderation!

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Vegan Imagination is my passion project. It was born from explaining myself over and over to my skeptical classmates, and wanting to spread the message that veganism can be fun and easy. I started this site as a blog in 2014, and ever since then I’ve been helping educate people on how to eat, live and have fun with a plant-based lifestyle.

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I usually spend my days answering questions via email, cooking up new smoothie recipes, and writing guides and educational content about veganism. You can find some of those in the menu on this site.

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Apart from that, I live in London with my cat, Banana. I love playing Ultimate Frisbee at the park on a weekend - and a big, dirty soya burger is the best way to my heart! 

Brandon, London 2020